What A Time To Be Alive II
Album cover art and packaging

  • Client
  • Category
  • Tools
  • Year
  • University Project
  • Graphic Design, Packaging, Advertisement
  • Photoshop, After Effects
  • 2020
  • Client
  • University Project
  • Category
  • Graphic Design, Packaging, Advertisement
  • Tools
  • Photoshop, After Effects
  • Year
  • 2020

Context

Concept album artwork, packaging and advertisements for the highly speculated joint album ‘What A Time To Be Alive II’ from Drake and Future. Fuelled by several tracks with the two artists leaking and the many videos teasing the album posted from the artists themselves on Instagram, many believe the sequel to the incredibly successful first album will come to fruition.

Outcome

Entire album design which includes the cover art and packaging for the CD in addition to animated advertisements for social media and billboard advertisements to announce the album release.

Cover Art

The front and back cover (fictional tracklist) design lends some aspects from the first album though it explores a new direction to give the album its own identity. Without hearing the music, the design envisions the sound of the album to be a dark and dramatic mood which is created often in trap music.

What A Time To Be Alive II - Front Cover What A Time To Be Alive II - Back Cover

Album Packaging

The album packaging utilises the same design style from the front and back cover. This style translates onto the disc itself along with the album booklet.

What A Time To Be Alive II - Packaging 1 What A Time To Be Alive II - Packaging 2 What A Time To Be Alive II - Packaging 3 What A Time To Be Alive II - Packaging 4 What A Time To Be Alive II - Packaging 5

Advertisements

Digital advertisement for social media which features an animated version of the album cover with a song that would be taken from the album. Various sized billboard advertisements have also been created to express the release of the album.

What A Time To Be Alive II - Billboard 1 What A Time To Be Alive II - Billboard 2

Unused Concepts

Some of the early ideas exploring different subjects, compositions, colour schemes and type.

What A Time To Be Alive II - Unused Cover 1 What A Time To Be Alive II - Unused Cover 2 What A Time To Be Alive II - Unused Cover 3 What A Time To Be Alive II - Unused Cover 4
What A Time To Be Alive II - Unused Cover 5 What A Time To Be Alive II - Unused Cover 6 What A Time To Be Alive II - Unused Cover 7 What A Time To Be Alive II - Unused Cover 8

Next Project

HSBC

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