Fantasy Kicks
The ultimate fantasy football game

  • Client
  • Category
  • Tools
  • Year
  • University Project
  • UI/UX Design, Mobile, Branding, 3D
  • Figma, Cinema 4D, Photoshop, Illustrator, After Effects
  • 2020
  • Client
  • University Project
  • Category
  • UI/UX Design, Mobile, Branding, 3D
  • Tools
  • Figma, Cinema 4D, Photoshop, Illustrator, After Effects
  • Year
  • 2020

Problem

Fantasy Football (FF) games have not introduced any substantial updates throughout the years to keep it fresh and fun for players. There is also a decline of players actively playing the game as the football season progresses.

Outcome

A new and improved FF game which includes new features to retain the players attention throughout the season. These features include new gameplay elements such as boosts, in-game currency and a level-progression system which carries over into future seasons. A revamped rewards system allows players to earn cosmetic items for their club, physical trophies and prize money. Prize money is rewarded to players for finishing in the top 3 of a private league where every player has deposited an agreed amount. A figma prototype and a developed prototype (limited features) was created to demonstrate how the game would play.

View the prototype Arrow Icon

Research

I identified and researched the different demographics of people who played fantasy sport games including their ‘gaming personalities’ which is comprised of five categories (casual, skilled, isolationist thrill-seekers, trash talkers and formatives). This showed what attitude, habits and preferences each type of gamer had whilst playing.

In addition to this, I looked at areas in FF that could be improved or was missing which would boost the motivation to play both intrinsically and extrinsically. A form of betting and more social engagement within the game were two areas that I believed would be a good addition to FF given they were done in an ethical manner.

Target Market, Persona and Scenario

The game would be aimed towards all ages and both genders. Despite there being significantly less females playing FF games, the growing popularity of women’s football could draw new female FF players. Age verification will be required for 18+ for betting.

A questionnaire was created to understand the users needs and their preferences with current FF games. The results of the questionnaire confirmed which ideas were popular, what their preferences with current FF games were and their gaming habits.

A persona and scenario was constructed to represent the main user that could play my game.

Fantasy Kicks - Persona Fantasy Kicks - Scenario

Sitemap, System Architecture & Database Structure

The technical structure of the game has been displayed in the form of a sitemap, system architecture diagram and a database structure diagram.

Fantasy Kicks - Sitemap Fantasy Kicks - System Architecture Fantasy Kicks - Database Structure

Branding

The branding was designed to be fresh, modern and complement the games visuals. The logo is very simple so that it is applicable to all formats of any size. Brand design elements have been used to draw interest and add personality to the games UI.

The brand design utilises two typefaces (Industry and Brandon Grotesque), which are both used in the logo and the games UI. Industry is used for headings in the games UI due to its strong, bold look. Brandon Grotesque is used for the rest of the games UI for its modern look and its easy readability.

Fantasy Kicks - Branding

Design

The games design also followed the format of the brand, being fresh and modern. The visuals needed to be elevated from the typical design that most current FF games follow. For example, a full 3D pitch and environment has been created rather than using a floating 2D pitch. The idea behind this was to increase the level of immersion and ultimately keep players more engaged whilst playing.

The games UI design complements the games visuals and aids the user in whatever task they are performing. Careful consideration has been placed into all aspects of the UI including the layout, iconography and typography, making the game quick and easy to play. Different layouts were designed during the wireframe stage to see which one would work the best. A vertical menu on the side and a top navigation that are fixed allows the user to access any part of the game immediately.

Fantasy Kicks - Player and Goalkeeper Shirts (PL 2019/20 Season)

Designed player and goalkeeper shirts for all Premier League clubs (2019/20 season)

Fantasy Kicks UI Designs

UI Animation

In addition to a well designed interface, all the interactions should be considered to create a refined experience for the user. The animation shows an example of this which demonstrates that where necessary, UI animation can occur.